ROLE/SKILLS:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
- Keyword research strategies (terms, head/tail, user intent, etc)
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Link building strategies and execution; including viral and buzz-oriented efforts
- Should have knowledge about Social Media, advanced knowledge of Google Analytics.
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
KEY SKILLS
SEO, SEM, Internet marketing, Online marketing, Link builder, Search engine, SMO, Search engine optimization.