The PPC / Paid Search Analyst is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks
Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Communication with team and management on project development, timelines, and results.
Work closely with the other team members to meet goals.
Experience with website analysis using a variety of analytics tools including Google Analytics.